GEO: Generative Engine Optimization
Is your site visible
to AI search?
Millions of searches now happen inside ChatGPT, Perplexity, and Google AI Overviews. Most websites are invisible to them, not because of bad content, but because of missing technical signals.
Checks all major AI search engines · Results in 60 seconds
We check visibility across
6 GEO signals, checked automatically
One scan checks everything. Each issue comes with a specific fix, not just a flag.
llms.txt
Does your site have a machine-readable content map for AI assistants? We check for presence and valid format.
AI bot access in robots.txt
Are you accidentally blocking ChatGPT, Perplexity, or Claude from answering with your content? We parse your robots.txt and flag retrieval bot blocks.
XML sitemap
Perplexity and other AI crawlers use your sitemap to discover pages and gauge content freshness via lastmod timestamps.
RSS / Atom feed
AI crawlers check feeds to detect new content and prioritise recrawling. No feed means slower indexing of fresh pages.
Structured data (JSON-LD)
Article, FAQPage, Organization, and Person schema give AI systems machine-readable facts to cite. We check which types are present.
nosnippet detection
The nosnippet meta tag blocks Google from using your content in AI Overviews, often added accidentally. We flag it.
skills.md
AI coding assistants (Cursor, Copilot, Claude) fetch /skills.md when developers ask how to integrate with a product. Without it, your API is invisible to AI-assisted development workflows.
SEO got a second dimension
Traditional SEO still matters. GEO adds the layer on top. We check both in one scan.
Built for a fast-moving world
GEO standards are changing every month
llms.txt was proposed in September 2024. AI Overviews launched in 2024. New AI crawler user agents appear regularly. The robots.txt rules that worked last year may not be enough today.
We review and update our checks regularly. When the standards shift, your next scan reflects it automatically. No plugin updates. No manual research.
Run a free GEO check nowCommon questions
- What is GEO (Generative Engine Optimization)?
- GEO is the practice of optimizing your website to appear in AI-generated search answers from ChatGPT Search, Perplexity, Google AI Overviews, and similar tools. It extends traditional SEO with signals that help AI systems understand, trust, and cite your content.
- Does my website need llms.txt?
- llms.txt is an emerging standard that gives AI assistants a structured map of your most important pages. Adoption is growing rapidly. Anthropic, Cursor, and thousands of other sites already have one. It costs nothing to add and positions you ahead of the curve.
- Can my robots.txt block me from appearing in AI search results?
- Yes. There are two types of AI bots: training bots (GPTBot, ClaudeBot) that feed model training data, and retrieval bots (ChatGPT-User, PerplexityBot) that serve live search answers. Blocking retrieval bots in robots.txt removes your site from AI search results entirely. Our checker identifies which bots you're blocking.
- How is GEO different from traditional SEO?
- Traditional SEO optimises for ranked lists of blue links. GEO optimises for being cited in AI-generated answers, summaries, and recommendations. Both matter, and most of the same technical foundations apply. GEO adds a layer of signals specific to how AI systems discover and evaluate content.
Find out in 60 seconds
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